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SIX TYPES OF ADVERTISING AGENCY | IMPORTANCE OF ADVERTISING AGENCY

Types of Advertising Agency

What are types of advertising agency? We know that the advertising agency refer to creates, plans and supervise all aspects of a client's advertising. Let’s discuss in detail various types of advertising agency below; TYPES OF ADVERTISING AGENCY The following are the major types of advertising agency that are currently serving the

FIVE MAJOR FUNCTIONS OF ADVERTISING AGENCY | ADVERTISING AGENCY

Functions of Advertising Agency

What are functions of advertising agency? The functions of advertising agency depend upon its organizational structure. Let’s discuss in detail various functions of advertising agency below; FUNCTIONS OF ADVERTISING AGENCY The functions of advertising agency can be broadly classified into five areas: 1) Creative Services, 2) Account Services, 3) Marketing Services, 4) Management & Finance. 5) Other

ADVERTISING AGENCY | ROLE OF AN ADVERTISING AGENCY & STRUCTURE OF ADVERTISING AGENCY

What is Advertising Agency

What is an advertising agency? An advertising agency creates, plans and supervise all aspects of a client's advertising. Advertisers prefer advertiser agency rather than having an independent advertising department because of the following reasons: Skilled Personnel: Advertising agencies employ highly skilled and experienced copywriters, art designers, media planners, market researchers, typographers

MARKETING PROCESS | SIX IMPORTANT STEPS IN MARKETING PROCESS

Marketing Process

What is Marketing Process? We know that Forecast is an essential activity of any organization. It allows a business to scrutinize its existing position within the market, consider the prospect to make stronger that position and determine the most valuable manner of implementing the required changes. Steps in Marketing Process The essentials

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